The New York Times
"The Web offers no end of personal advertisements and chat rooms to hook up total strangers. But SecretAdmirer.com has found a way to find out if the object of a crush returns the feeling."

Glamour Magazine
"'We had a difficult breakup when I moved to New Mexico,' Jody says. 'A few months later I got a SecretAdmirer message-- and I hoped it was from Sue, so I sent a return message to her.' Their addresses matched -- 'and now we're planning to get married,' Jody says."

Time Magazine
"Happily, some sites are prepared to help the lovesick pursue a relationship based on more than just text. At SecretAdmirer.com, shy surfers can send anonymous E-mail to find out if their object of affection feels the same way."

Elle Magazine
"With your ego firmly intact, SecretAdmirer allows you to disclose an infatuation via anonymous E-mail. The recipient is informed that he/she has an admirer, but not who it is-- unless the crush is mutual. If there's a match it could be love at first site."

Microsoft's New York "Sidewalk"
"Finally, an end to the eternal cycle of 1) having a crush on someone; 2) revealing your affections; and 3) getting squashed like a bug. SecretAdmirer.com takes the terror out of declaring your passion."

The New York Times on the Web
"Through history, Cupid has taken various forms. The early Greeks imagined him as a grave and handsome young man. Sentimental paintings of the 19th Century depicted him as a winged chubby baby. And in New York recently, Cupid has assumed a decidedly 1990s guise: a downtown computer server that houses a new Web site called SecretAdmirer.com..."

About.com's Dating Site
"This innovative site lets you send an anonymous announcement to your crush, giving them the option of sending one to someone they might have a crush on... Isn't that cool?"

... and many more